Search Marketing Consultancy

• Are you ready for the Yahoo – Bing search alliance? #

Powered by Twitter Tools

• How to leverage social media and get it right http://lnkd.in/he8_TY #

Powered by Twitter Tools

• RT @sengineland Google In Discussions To Buy Travel Software Company, Will FTC Try To Ground It? http://selnd.com/b1VqAC #

Powered by Twitter Tools

• http://lnkd.in/Ff7ewQ Twitter Will Put Retweets Back In Search Results #
• dissappointed at Alton Towers new ride Th13teen – http://www.altontowers.com/thirteen/ – ultimate rollercoaster – NO WAY! #
• RT @karen1403: The Gift Box in Leeds – Horrific Customer Service – Avoid! http://bit.ly/a3LDpT #
• http://videos.sitepronews.com/video/1778/Analyzing-Bounce-Rates-to-help-SEO Analyzing Bounce Rates to help SEO #
• http://blog.searchenginewatch.com/100514-150029 good article – google new honepage – ramifications on cost per click???? #

Powered by Twitter Tools

• RT @sengineland Supercharging Your Ads With Google Sitelinks http://selnd.com/cwHtrt #
• Search Marketing Services – we offer three levels of report to suit all budgets http://www.search-marketing-consultancy.co.uk #

Powered by Twitter Tools

• Is the IT industry still male dominated? More women taking roles in marketing/SEO but development still mostly men. Am I wrong? #

Powered by Twitter Tools

• sound advice on blogging http://www.bloggingteacher.com/the-bloggers-guide-to-eating-elephants #

• RT @sengineland Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked http://selnd.com/bn57Hm #

Powered by Twitter Tools

We have been experiencing a lot of hype around a new buzz word “Social Media Optimisation”  or SMO – so is this an extension of SEO or a completely different disapline?

Well from what we can determine from other posts, tweets etc the substance of SMO consists of two parts: Social media features such as RSS feeds, sharing or add this buttons, user ratings and polling tools.

The second part being promotional activities via blog posts, commenting on other blogs, participating in forums and discussion groups and status updates on social networking profiles.

So should SMO be part of your search engine marketing strategy - we believe the answer is yes, social networking maybe indeed as important to your SEO and SEM strategy as Link Building as it can drive traffic from other sources other than search engines.

SMO increases your online reputation via Online reputation management (ORM) or Search Engine Reputation Management (SERM) which should indeed be addressed as part of your search marking strategy.

SMO is often spoke about in the same vein as viral marketing as it is creating a virtual word of mouth through the use of networking via social networking and bookmarking, video and photo sharing sites.

SMO can indeed help your product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more therefore we believe it should be intergrated within your SEO/SEM strategy.

The disapline involved to create good SMO can adopt more of a sales message or an incentive to interact so  it does not require as much of a technical bent as SEO – however that is not to say they should be treated separately.

Is SMO the new SEO – no but it should be considered as part of it. We predict as social networking increases in popularity SMO is going to play a major role.

Google has now confirmed that it is crawling AJAX pages and applications as long as they follow the standards issued last year.

Instructions on how to get started with making your AJAX pages crawl-able is available from Google now.

If you have experienced problems with getting your AJAX urls to crawl due to the url structure containing a hash mark # then this is good news – check it out today.